The world’s largest consumer goods brand, Hoover, is a classic example of a superstore, a retailer that sells everything from furniture to clothes.
It has a long history of creating products that are a hit with consumers, but have been criticised for creating “sweeping” or “super” versions of products that people already know.
But how did the company come up with the concept of “sweep”?
And why did it make it so popular?
The term was coined by a US magazine that called the store a “superstore” in 1952, and in 1958 it was adopted as the company’s tagline.
The magazine also named the Hoover product the “Super Sweeper”.
Hoover was founded in 1901 in New York by Thomas Hoover, who ran a furniture store and was famous for the “super clean” look.
The company eventually expanded into other products and eventually created the first vacuum cleaner.
The first one was an air-conditioning fan and a steam shovel.
The company’s most popular products were furniture and clothes.
They were sold in a range of sizes, from the “smallest” to the largest, and were also available in an assortment of different styles.
The original Hoover vacuum cleaner was a “smaller” version of the bigger, more expensive models, with a smaller diameter air-cushion.
When Hoover introduced the larger “super sweeper” model in 1957, the company named it the “Hoovers Super Sweeper”, and it became so popular that it became known as “Hoosier” in the US.
It was named after the late-19th-century American industrialist Herbert Hoover, the grandson of the American founder of the company.
“HooVER” was used as a common word to refer to a variety of superstore products, including the vacuum cleaner, the air conditioner, and the steam shovel, according to the Encyclopedia of American Slang and Idiom.
A vacuum cleaner in New Haven, Connecticut, on March 23, 2019.
Image source: New Haven Register via Wikipedia (CC BY-SA 3.0)The term “sweeper” was coined in the 1950s by a magazine called The New Yorker called “Superstore”.
The magazine said the name was an attempt to “give the product its own personality” and the idea was that Hoover was trying to create a “cleaner” that would “give people an idea of what the brand was”.
The magazine also said the brand’s name “was the inspiration for the name of a vacuum cleaner” and that “Hoodie, which stands for ‘Hoober’s Sweeper’, is the name the company has always used.”
The brand also used the name Hoover for its name and logo, according the New Yorker.
In the 1950, a Hoover vacuum was featured on the cover of The New York Times Magazine, which called it a “Super Sleeper”.
In 1951, it was on the covers of The Wall Street Journal and Fortune, and it was also featured in the cover story of The Los Angeles Times in 1954.
As the brand continued to expand into other areas of the world, it became the subject of the film, The Wonderful Wizard of Oz.
By the early 1970s, the name “HOOVER” had been used as the title of many other products, and many stores in the USA still carry the name.
One of the most popular items from the superstore line is the Hoover Super Sweeping Cone, which is one of the products used by the company as its brand name.
The Hoover Sweeping cone is a flat, oval-shaped cone that can be bought in four sizes: a small, medium, large, and extra-large.
According to Wikipedia, Hoover’s Super Sweeps were also a popular brand of vacuum cleaners, and their sales reached $1.7 billion in 1978.
During the 1970s and 1980s, Hoover introduced several products into the supermarket, including an air conditioners and a large, air-filled basket that could be folded up and used for other products.
HOOVES SUPER WANDERERS In 1980, the Hoover company started selling its products as a brand name for vacuum cleaners.
The brand name is still used today, as a reference to the company and the product, and was first used in a 1977 advertising campaign for the Hoover Sweeper.
An air conditioning fan for the supersweeper in a store in New Delhi, India.
Photo credit Wikipedia source (© Reuters)In 1978, the brand name was also used in an advertising campaign, which highlighted the Hoover supersweeping cone.
(The logo for Hoover is in blue, while the name is in red.)
The Hoover SuperSweeping cone has been used by Hoover to promote